Introduction................................................................................................6
TheBeginning: What Is Social Media Marketing? ................................ 10
Key ElementsOf Social Media Marketing.............................................. 13
The content.............................................................................................13
Theconversation.....................................................................................14
The “social” of social media.................................................................... 14
How ToImplement A Social Media Marketing Strategy ....................... 16
Set goals.................................................................................................17
Research.................................................................................................18
Audience.................................................................................................19
Using SocialMedia Marketing To Develop A Brand ............................. 22
Aesthetics................................................................................................22
Voice and personality..............................................................................23
TheImportance Of Analytics ..................................................................26
Engagement............................................................................................28
Inbuilt tools..............................................................................................28
Third-party analytics................................................................................29
Testing....................................................................................................29
The CrucialDifference: Advertising Vs Marketing ............................... 32
Psychology of social media..................................................................... 33
Reach......................................................................................................33
Search engine optimization (SEO).......................................................... 34
Paid content............................................................................................34
Pros AndCons Of Different Social Media Platforms For Marketing ... 36
Demographics.........................................................................................36
Profiles....................................................................................................37
Instagram................................................................................................37
Facebook................................................................................................38
Twitter .....................................................................................................39LinkedIn...................................................................................................40
Pinterest ..................................................................................................41YouTube..................................................................................................41
Snapchat.................................................................................................42
TikTok.....................................................................................................42
UniqueContentCreation.........................................................................45
Content scheduling and a content calendar............................................ 45
Video content..........................................................................................46
Patterns...................................................................................................46
Frequency...............................................................................................46
Replying..................................................................................................47
Collaboration...........................................................................................47
Conclusion...............................................................................................49