Social Media Marketing

To generate leads and raise awareness Social Media Marketing is what you need

Social Media Marketing

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Social Media Marketing Made Simple

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Table of Contents

Introduction................................................................................................6

TheBeginning: What Is Social Media Marketing? ................................ 10

Key ElementsOf Social Media Marketing.............................................. 13

The content.............................................................................................13

Theconversation.....................................................................................14

The “social” of social media.................................................................... 14

How ToImplement A Social Media Marketing Strategy ....................... 16

Set goals.................................................................................................17

Research.................................................................................................18

Audience.................................................................................................19

Using SocialMedia Marketing To Develop A Brand ............................. 22

Aesthetics................................................................................................22

Voice and personality..............................................................................23

TheImportance Of Analytics ..................................................................26

Engagement............................................................................................28

Inbuilt tools..............................................................................................28

Third-party analytics................................................................................29

Testing....................................................................................................29

The CrucialDifference: Advertising Vs Marketing ............................... 32

Psychology of social media..................................................................... 33

Reach......................................................................................................33

Search engine optimization (SEO).......................................................... 34

Paid content............................................................................................34

Pros AndCons Of Different Social Media Platforms For Marketing ... 36

Demographics.........................................................................................36

Profiles....................................................................................................37

Instagram................................................................................................37

Facebook................................................................................................38

Twitter .....................................................................................................39LinkedIn...................................................................................................40

Pinterest ..................................................................................................41YouTube..................................................................................................41

Snapchat.................................................................................................42

TikTok.....................................................................................................42

UniqueContentCreation.........................................................................45

Content scheduling and a content calendar............................................ 45

Video content..........................................................................................46

Patterns...................................................................................................46

Frequency...............................................................................................46

Replying..................................................................................................47

Collaboration...........................................................................................47

Conclusion...............................................................................................49

            

Table of Contents

Introduction 6

TheBeginning: What Is Social Media Marketing? 10

Key ElementsOf Social Media Marketing 13

The content 13

Theconversation 14

The “social” of social media 14

How ToImplement A Social Media Marketing Strategy 16

Set goals 17

Research 18

Audience 19

Using SocialMedia Marketing To Develop A Brand 22

Aesthetics 22

Voice and personality 23

TheImportance Of Analytics 26

Engagement 28

Inbuilt tools 28

Third-party analytics 29

Testing 29

The CrucialDifference: Advertising Vs Marketing 32

Psychology of social media 33

Reach 33

Search engine optimization (SEO) 34

Paid content 34

Pros AndCons Of Different Social Media Platforms For Marketing 36

Demographics 36

Profiles 37

Instagram 37

Facebook 38

Twitter 39LinkedIn 40

Pinterest 41YouTube 41

Snapchat 42

TikTok 42

UniqueContentCreation 45

Content scheduling and a content calendar 45

Video content 46

Patterns 46

Frequency 46

Replying 47

Collaboration 47

Conclusion 49

            

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