Social Media Marketing Made Simple

6 Introduction

10 The Beginning: What Is Social Media Marketing?

13 Key Elements Of Social Media Marketing

13 The content

14 The conversation

14 The “social” of social media

16 How To Implement A Social Media Marketing Strategy

17 Set goals

18 Research

19 Audience

22 Using Social Media Marketing To Develop A Brand

22Aesthetics

23 Voice and personality

26 The Importance Of Analytics

28 Engagement

28 Inbuilt tools

29 Third-party analytics

29 Testing

32 The Crucial Difference: Advertising Vs Marketing

33 Psychology of social media

33 Reach

34 Search engine optimization

34 Paid content

36 Pros And Cons Of Different Social Media Platforms For Marketing

36 Demographics

37 Profiles

37 Instagram

38 Facebook

39 Twitter

40 LinkedIn

41 Pinterest

41 YouTube

42 Snapchat

42 TikTok

45 Unique Content Creation

45 Content scheduling and a content calendar

46 Video content

46 Patterns

46 Frequency

47Replying

47 Collaboration

49 Conclusion